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...rious perspectives. He knew he had a good product but needed to market it well. He saw the opportunity and knew what he wanted to do – making a go at this business. Under Romaniszyn’s leadership, the once distressed New York-based cake boutique has now grown into a multi-million-dollar global operation in the past 10 years. From one shop in New York, he has expanded the brand to 36 stores as of 2018 (including 11 in the US, 6 in Hong Kong, 4 in...
...ntacts – and this is a great way to learn about, and get involved in, various projects. “Actually, within your network the alumni should always be your first point of call,” he believes. “Because you’ve got that common background, there is that element of trust.” Similarly, Lai says he is often collaborating with Kellogg-HKUST alums, “as it seems we have a natural affinity to work together.” He believes the shared academic background is a...
...lass faculty, Prof. Jaideep Sengupta. Sample Class Topic: Understanding Consumers: How Getting Inside Your Customer’s Mind Helps You Design Effective Marketing Tactics Synopsis: Professor Sengupta will use a psychology-based perspective to discuss a variety of customer-persuasion tactics, ranging from interpersonal interactions to the product evaluation context. This session will provide a flavor of a broader theme entitled: “How an...
...igh-Impact, Low-Ego” alumni. You will also join a sample class with our world-class faculty, Professor Kai-lung HUI Topic: Blockchain, Cryptocurrencies, and NFT Synopsis: In this session, the speaker will introduce the basic concepts of blockchain, an innovative tool supporting autonomous and decentralized applications and transactions. We will illustrate how the design of blockchain affects cryptocurrencies such as Bitcoin and new...
...igh-Impact, Low-Ego” alumni. You will also join a sample class with our world-class faculty, Professor Kai-lung HUI Topic: Blockchain, Cryptocurrencies, and NFT Synopsis: In this session, the speaker will introduce the basic concepts of blockchain, an innovative tool supporting autonomous and decentralized applications and transactions. We will illustrate how the design of blockchain affects cryptocurrencies such as Bitcoin and new...
...our initial clients, and who we were testing our ideas on, were from my class. Two of my classmates became our clients, and one of our staff was from KH,” he adds there are other values their business shares with KH EMBA. “Professional services advisory is based very much on trust.” Other alumni are now working with Sprint Milestone, have become clients or have joined the advisory group that’s helping the business progress to a new...
...igh-Impact, Low-Ego” alumni. You will also join a sample class with our world-class faculty, Professor Kai-lung HUI Topic: Blockchain, Cryptocurrencies, and NFT Synopsis: In this session, the speaker will introduce the basic concepts of blockchain, an innovative tool supporting autonomous and decentralized applications and transactions. We will illustrate how the design of blockchain affects cryptocurrencies such as Bitcoin and new...
